街×祭｜City × Festival

JTBコミュニケーションデザインの川杉さんに大正大学の授業のゲストとして来ていただいた。幼少時から三社祭で神輿を担ぎ、今は娘さんも楽しみにしているという。今回、地域の会合にも参加させていただいた。２０歳代から７０歳代までの方々がそれぞれに熱い想いだけでなく、地域に対する愛着を語る。大人になって浅草に引越し参加している人もいる。改めて祭が地域コミュニティを盛り上げるカギになっていることを実感した。「非日常」×「役割」×「年１回」ボクが感じた「街×祭」の３つの要素。地域課題だけでなく、祭のような打ち上げ花火的な要素がコミュニティを活性化させ、構成員に役割があることで所属意識と居心地の良さが高まる。しかしイベントも多いとマンネリ化してしまうので、年１回というような頻度も大切な要素なんだろうなぁ。授業用の動画はこちら（絵と文：サカキテツ朗）

2023/05/11

Mr. Kawasugi of JTB Communication Design was our guest for a class at Taisho University. He has been carrying the mikoshi at the Sanja Festival since he was a child, and now his daughter looks forward to it as well. This time, I also had the opportunity to attend a community meeting, where people ranging in age from their 20s to their 70s spoke not only of their passion but also of their attachment to the community. Some have moved to Asakusa as adults to participate. Once again, I realized that festivals are the key to enlivening the local community. The three elements of "City x Festival" that I felt were "unusual," "role," and "once a year". Not only local issues, but also the fireworks-like elements of festivals energize the community, and the sense of belonging and comfort is heightened by the roles of the members. However, too many events can get stuck in a rut, so I guess frequency, such as once a year, is also an important element. Click here to see the video for the class. -Text and illustration by Ted Sakaki

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#三社祭

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