企業意識の違い｜Differences in Corporate Awareness｜2021/07/07

WWDのオンラインニュースをよくチェックするのだが、毎週月曜日に新聞が届く。WWDも紙面とオンラインの差別化に取り組んでいるのだが、今週の新聞は繊維商社の未来についての８社トップへのインタビュー記事が掲載されていた。記事はそれぞれの内容だが、対向面にでているそれぞれの企業の広告が面白かった。企業の思いを語った広告が２社、商品広告が２社、環境への取り組みの広告が４社。同じメッセージを発信していてもその表現の仕方も異なる。ボクも企業広告を担当した時にどんな広告を掲載しようかと考えていたことがあったから、こういう企画の各社の意識の違いは面白い。こういう業界横比較ってやっぱり紙面ならではなんだろうなぁ。さすがWWD。（絵と文：サカキテツ朗）https://www.wwdjapan.com/articles/1232159

 I often check WWD's online news, but every Monday I get a newspaper. WWD is also working to differentiate between paper and online, and this week's newspaper featured interviews with eight top executives about the future of textile trading companies. The articles are different, but the advertisements of each company on the opposite side were interesting. There are 2 advertisements that talk about the company's thoughts, 2 product advertisements, and 4 advertisements for environmental initiatives. Even if the same message is sent, the way of expression is different. When I was in charge of corporate advertising, I was thinking about what kind of advertisement to put up, so the difference in awareness of each company in this kind of planning is interesting. I wonder if this kind of industry horizontal comparison is unique to paper. As expected, WWD. -Text and illustration by Ted Sakaki　https://www.wwdjapan.com/articles/1232159 

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