差別化のプロセス｜Process of Differentiating｜2021/06/18

ブランディングの中で大切な要素として差別化がある。デザインが違う、機能が違う、コンセプトが違うなど一見簡単そうだが実は難しい。他社の真似をしているわけではないけれど、どうしても似通ってしまいがちなのだ。プロダクトにするためには自分がこれだと思っても、会議で他のメンバーを説得させなければいけない。結局誰にも好かれるような理想形を追い求め、結果似たようなものになってしまう。会社で「できる人」よりも「空気読めない人」の方が得意分野なのかもしれない。（絵と文：サカキテツ朗）
Differentiation is an important factor in branding. It seems easy at first glance, such as different designs, different functions, and different concepts, but it is actually difficult. They are not imitating other companies, but the products tend to be similar. To make it a product, we have to convince other members at the meeting, even if we have confidence it's this. In the end, they pursue an ideal form that everyone likes, and the result is similar. It may be that "people who can't read the atmosphere " are better than "people who are capable at the company”. -Text and illustration by Ted Sakaki