白い車輪|White Wheels|2021/03/18

ベビーカーなんて、どれも同じだと思っていた。いざ買おうとするといろいろな種類がある。3輪のもの、4輪のもの、タイヤがシングルのもの、ダブルのもの。さらに座面が高かったり、生後すぐに使えるものとバリエーションも多い。我が家は軽さを重視してYOYOにした。シンプルなカタチなのでぱっと見、差がわからないのだけれど、車輪が白くなっている。本体の色がなんであれ、全て白い。それがゆえに遠目でもYOYOとわかる。まるでルブタンの靴のようだ。街で白い車輪を見かけるとつい嬉しくなってしまう。差別化でついついロゴとか形状を考えがちだけど、あっぱれだ。(絵と文:サカキテツ朗)
I thought that all strollers were the same. There are various types when I try to buy it. Three-wheeled ones, four-wheeled ones, single tires, double tires. In addition, there are many variations such as those with a high seating surface and those that can be used immediately after birth. We chose YOYO with an emphasis on lightness. It's a simple shape, so I can't tell the difference at a glance, but the wheels are white. Whatever the color of the body, it's all white. Therefore, I can tell YOYO even from a distance. It's like Louboutin shoes. It makes me happy when I see white wheels in the city. It's easy to think of a logo or shape for differentiation, but it's awesome. -Text and illustration by Ted Sakaki